The design is aimed at a young audience that appreciates an elegant, minimalist style. Both concepts were created in Adobe Photoshop to visually convey the brand’s key identity – stylish simplicity and lightness.
A new emerging athleisure company, ‘Gelos Fitness’, approached me to design a web banner for their new sports shoe, which would sit on the homepage of their website. The banner showcased the product and was used by their advertising team to promote the release of the new sports shoe. In addition, the client provided the company logo.
The creation of the shoe web banner was done using Adobe Photoshop. A picture of the shoes with a strong pose that enhanced the aesthetic of the web banner and provided a sense of stability for high-impact visuals was selected. The background was removed using Adobe Photoshop, and the lighting and shadows were adjusted before placing the shoe onto the web banner.
Next, the background was created using images from Pixabay, Unsplash, and Pexels. The same background removal process was repeated, and the banner background was then decorated with the cut-out images. The final touches included adding the Gelos logo and text to attract customers: “A New Print with a Touch of Mint.”
Adobe Photoshop: The background was removed and the colour was changed.
